5 Lessons from Shipping My First B2B SaaS

Shipping a SaaS product is hard. After 18 months building one from scratch, here are the lessons I wish I knew on day one:

1. **Talk to customers daily** — Not weekly. Daily.
2. **Charge from day one** — Free users give free feedback.
3. **Focus beats features** — Do one thing exceptionally well.
4. **Onboarding is the product** — If users don't get value in 5 minutes, they're gone.
5. **Distribution > Product** — The best product loses to the better distributed one.

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